Dallas, TX – March 4th, 2025 – LALIGA North America and ESPN are bringing EL PARTIDAZO, the ultimate celebration of Spanish soccer, to Dallas this March with an action-packed weekend full of soccer, culture, and community. As part of the experience, the weekend will kick off on Friday, March 14th, with the LALIGA x PLEI EL PARTIDAZO PRE-GAME experience, a vibrant afternoon of pickup soccer and entertainment created in collaboration with Plei (plei.com), the leading pickup soccer platform in the U.S.
Following successful stops in Los Angeles, New York, Miami, and Chicago, EL PARTIDAZO has become a must-attend event for soccer lovers across the country. It combines the excitement of watching top-tier Spanish soccer with unique opportunities for fans to meet LALIGA Legends like Rivaldo and experience the culture of the game up close.
A Weekend of Soccer and Community with Plei
On Friday, March 14th, the fun kicks off at City Futsal Sports Complex with the LALIGA x Plei Pre-Game Experience. Attendees will hit the field for exciting pickup games, compete for exclusive prizes like official signed LALIGA jerseys, and enjoy live music and entertainment. LALIGA legend Rivaldo will make a special appearance, bringing fans even closer to the excitement.
Plei, the leading platform for organizing pickup soccer games in the U.S., has been a key partner in activating local soccer communities at every EL PARTIDAZO stop. In Dallas, this collaboration is especially meaningful, as the city has become one of the fastest-growing soccer hubs in the country. According to plei data, Dallas has experienced a 500% increase in its pickup soccer community over the past two years, with more than 5,000 games organized in the city.
“Pickup soccer players are at the heart of everything we do at plei, and being able to offer this incredible experience alongside LALIGA and our friends at City Futsal is truly special,” said Sebastián Duque, CEO and Co-Founder of plei. “Dallas has an amazing soccer culture, and we’re excited to continue connecting this community at City Futsal’s incredible facility with LALIGA and the passion of Spanish soccer.”
EL PARTIDAZO Watch Party
On Sunday, March 16th, the celebration continues at Backyard Dallas, where fans will gather to watch Atlético de Madrid face FC Barcelona. More than just a watch party, this event will immerse fans in the energy and excitement of LALIGA with live games, contests, and special appearances from a Rivaldo.
“For LALIGA, EL PARTIDAZO is more than a watch party. It’s a platform to directly connect with our fans, celebrate local soccer culture, and bring the LALIGA experience closer to home,” said Nicolás García Hemme, VP of Strategy & Business Development at LALIGA North America. “Dallas is one of our strategic markets, and this collaboration with plei allows us to engage with LALIGA fans on and off the pitch.”
EVENT DETAILS
LALIGA x Plei Pre-Game Experience
📍 City Futsal Sports Complex
📅 March 14th, 2025 | Doors open at 5:00 PM
⚽ Pickup games from 6:00 PM to 10:00 PM
🎉 Enjoy playing all levels of soccer with friends, DJ, music, food, win prizes and special meet and greet with LALIGA Legend Rivaldo.
🔗 RSVP to LALIGA x Plei Pre-Game Experience
EL PARTIDAZO Official Watch Party
📍 Backyard Dallas
📅 March 16th, 2025 | Doors open at 1:00 PM CT
📺 Match: Atlético de Madrid vs. FC Barcelona
🎉 Meet LALIGA Legend Rivaldo, win prizes, and enjoy the biggest Spanish soccer match of the season
🔗 RSVP to EL Partidazo Watch Party
For more information, visit LALIGA.com and plei.com/laliga.
Media Contact: https://www.plei.com/contact